Promote Your Business

As we go through life, we learn many lessons, some of which our mothers could have told us but they didn’t take the trouble because they knew we would either take no notice whatsoever or treat what they said with total disbelief. It was far easier for them to simply let us find out for ourselves.

In that spirit, let me share a few things I’ve learned about teleseminars.

1. However you look and whatever you are wearing they can see you over the telephone line. Oh, I can hear the confusion, but what I mean is they pick up on your enthusiasm and excitement so even if you are the one and only person in the room, smile and generate your energy down the telephone just as you would if your audience were watching you in person

2. You’re talking to “dead air” when you mute the line. This is generally a shock to most people on their first teleseminar. And I’ve heard many of them unmute repeatedly just to be sure there is still someone listening. After all, it’s lonely in there, in the muted area all by yourself. Never fear. Your audience is still there - you just can’t hear their breathing.

3. Half the registrants won’t show. They have good intentions when they sign up - especially for a “free” call. But things come up. Even when they have paid to be on the call, they get caught in traffic, company shows up unexpectedly, the dog has to go to the vet, the kids have soccer practice, the last episode of “24″ is on. Things happen. It’s incumbent on you, the organizer, to remind them about the call - repeatedly. Then cross your fingers and “go on with the show.”

4. Enjoy the moment more and appreciate the excitement by making your preparations before the call takes place. Schedule the follow up measures beforehand. Things like edit the audio, change the registration page, send out the reminder emails, edit the transcript and set the product up in the shopping system. When you have already planned these things it will allow you the luxury of actually taking pleasure in the call instead of having to spend more time afterwards putting the wheels in motion.

5. It takes 6 hands to do a teleseminar. You have to follow the call outline, check the recording levels, IM your guest, field questions via email and watch the clock. What to do? Get help! Hire someone to record the teleseminar. Ask someone to handle the question emails for you and ask the questions on behalf of the audience. Add operator service to your line. You can’t do this alone - unless you’re a split personality or very talented.

Consider yourself forewarned and forearmed about these lessons in teleseminars. But remember, I will know for sure you were not listening to a word I have said when you keep unmuting the line and asking if there is anyone out there on your next teleseminar.