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Why “Article Marketing” Is Stupid

September 26th, 2009

One cannot escape the irony of using an article directory frequented by article marketers to malign this mostly moronic marketing method.  (Mmmm — don’t you just love alliteration!  I do.  Most article marketers probably don’t even know what that word means.  They’re Googling it right now because they can’t figure it out from the context of this parended statement.)  It is a beautiful sort of irony, almost sublime.

Irony aside, let’s cut to the chase: Article marketing is stupid.  Let me list the reasons because people who read articles like this just love lists.  The Internet has made lists compulsory.  You used to be able to write stuff that peope would read without resorting to bullet points.  Long live PowerPoint!  Long live the post-literate society!

Anyway, we’ll need a list for this one.

Reasons that article marketing is stupid:

  1. Most articles are of ridiculously low quality. Most article marketers will at least admit that they are shameless marketers, not writers.  The ones who claim to be writers are just annoying.  If you were a writer, you would be pitching your stuff to The New York Times, not begging some article directory full of electronic waste posing as content to take it for free.
  2. Most article marketers don’t know what the hell they’re talking about. A good number of these people never finished community college, not that there’s anything wrong with that.  Just don’t tell me about miracle supplements for my heart condition if you don’t at least have a BS in Biology.  What I’m saying is that article marketers choose their products based on the number of suckers they think they can get to buy them, not based on what the marketers know or love.  The proof is in the puddin’.  Read the articles.  They’re atrocious.  They always have that “call to action” at the end, though, carefully crafted to separate your credit card from that safe little slot in your wallet.  Give article marketers credit for being good at that part.
  3. Article marketing is all about money, not articles. Did I mention that article marketing actually does earn money?  In that sense, it’s not stupid.  When I say “article marketing is stupid,” I mean that in a general sort of way.  If you have a business and know how to write a zippy call to action, by all means, use article marketing.  Just do all of us a favor and don’t call yourself a writer because you are not.
  4. If you are a writer, the business you want is publishing, not internet marketing and especially not article marketing. Why on earth would you give away the crown jewels, especially when they will go mostly unread and un-appreciated in the vast sea of useless electrons called article directories? Put it on your own blog.  You’ll get more traffic, and you’ll still own it.  You can still put your affiliate links in there.  Heck, you can put more of them in there.  It’s your blog.  You can cuss and do other fun stuff, too.

That is why article markeing is dumb.

In case you’re wondering, I barfed out this “article” in about ten minutes.  I save the good stuff for my blogs.

Did this resonate with you? Are you ready to step out of the grimy world of “article marketing” and begin building an Internet publishing business?

Article Source:http://www.articlesbase.com/online-promotion-articles/why-article-marketing-is-stupid-1267949.html

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